What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Diamond Earrings and Other Fine Jewelry

Diamond rings are the most common form of diamond jewelry, but diamond earrings, bracelets and necklaces are also quite popular. In fact, diamond jewelry has been around since the days of the Roman Empire, although it took almost 1500 years before diamond jewelers had figured out how to cut diamonds into attractive shapes that displayed their "fire," or shine and brilliance. Diamond earrings are but one way that people adorn themselves with this mystical, precious gem.

A Fascinating History

Chances are that the first diamond jewelry was from India. The tremendous geologic forces required to form diamonds exists mainly in regions of the world where one tectonic plate slams into another; the Himalayas, where the Indian subcontinent plows into Central Asia, is one such place. Loose diamonds from deep underneath these mountains have been known to appear in the rivers that flow south and westward from the Himalayas: the Ganges, the Brahmaputra and the Irriwaddy have all been sources of these rough, octagonal crystals.

Before diamond jewelers had learned the art of precision cutting, diamond earrings were not particularly beautiful; rough and dull-looking, they were nonetheless prized for their hardness.

One early example of diamond jewelry in the West was actually a crown made for a Hungarian princess well over 1000 years ago. One of the first diamond wedding ring was the one given to Marie of Burgundy on the occasion of her wedding to Archduke Maximilian I of Austria in 1477. It was not until over fifty years later however during the reign of Henry VIII of England that diamond cutting had reached a level that was suitable for jewelry such as diamond earrings.

Dull and Lifeless

If you had been buying diamonds back then, you'd have been disappointed; those early cuts did not show the kind of brilliance that we see in fine diamond jewelry today. It was not until the 1800s that art of diamond cutting had reached a level of refinement that allowed the gem's real beauty to shine through the way it does in contemporary diamond jewelry.

Fiery and Brilliant

Today, there are many different cuts to choose from when buying diamonds . Round cuts and square cuts both have characteristics in their favor, but a reliably new cut, called the "princess," has been gaining in popularity over the past thirty years or so. This particular cut combines the best features of round and square cuts, and causes the least wastage of all cutting methods – so the gem retains much more of its original weight. All three cuts however will make for highly attractive and valuable diamond earrings .

Why Do We Wear Engagement Rings?

The modern Western practice of giving or breaking engagement rings is traditionally thought to have begon in 1477 when Maximilian I, Holy Roman Emperor, wave Mary of Burgundy a diamond ring as an engagement present.

Customs for engagement rings vary according to time, place, and culture. An engagement ring has historically been uncommon, and when such a gift was given, it was separate from the wedding ring. Romantic rings from the time of the Roman Empire and from as far back as 4 AD often clash the Celtic Claddagh symbol (two hands clasping a heart) and so it is thought that this was used as some symbol of love and commitment between two people.

In the United States, United Kingdom, Ireland, Canada, Australia, and many other countries, an engagement ring is worn on the fourth finger of the left hand. The tradition of wearing a ring for engagement originated from the Egyptians who believed the circle was a bond between the two people who were to be married, but was initially first practiced on the fourth finger / ring finger by the Romans, who recognized this finger to Be the beginning of the vena amoris ("vein of love"), the vein that leads to the heart. The custom in Continental Europe and other countries is to wear it on the right hand; one historical exception arose in monarchical regimes, in which a nobleman entering into morganatic marriage (a marriage in which the person, usually the woman, of lower rank stayed at the same rank instead of rising ranks) would present his left hand to receive the ring (hence the alternative term "left-handed marriage").

In other countries like Argentina, men and women each wear a ring similar to wedding bands. They are made of silver when manifesting an informal "boyfriend-girlfriend" relationship. The gold band is given to the bride when the commitment is formal and the optional diamond ring is reserved for the wedding ceremony when the groom gives it to the bride. The gold band that the groom wore during the engagement – or a new one, as some men choose not to wear them during engagement – is then given to the groom by the bride; and the bride receives both the original gold band and the new diamond at the ceremony. The bride's diamond ring is worn on top of the engagement band at the wedding and thereafter, especially at formal occasions or parties. At the wedding, the rings are swapped from the right to the left hand. In Brazil, they are always made of gold, and there is no tradition for the engagement ring. Both men and women wear the wedding band on their right hand while engaged, and, after they marry, they shift the rings to their left hands. In Nordic countries such as Finland and Norway, both men and women wear an engagement ring.

Some women's wedding rings are made into two separate pieces. One part is given to her to wear as an engagement ring when she accepts the marriage proposal and the other during the wedding ceremony.

For more information on wedding photography go to: http://www.weddingphotographerslondon.uk.com/

Investing in the Commercial Tampa Real Estate Market

For years, financial expert have made it clear that one of the best investments that a person can make is real estate. Of course, in this day and age – as has been the case throughout history – the most important investment most people ever make during the course of a lifetime is that of his or her primary residence. Indeed, you may be like many, many people who have invested a significant amount of their life savings in your own home.

With that said, you may also be interested in making the purchase of additional Tampa real estate for investment purposes. Of course, a good number of people who take this course end up buying residential real estate that they either remodel and resell (oftentimes called flipping) or that they utilize as rental property. On the other hand, an increasing number of people are also investing in commercial real estate as a means of enhancing their financial portfolios.

If you are interested in investing in commercial real estate in your community, there are five tips or pointers that you need to keep in mind before you make the plunge and make the purchase of commercial real estate for your own investment portfolio.

1. Learn how to identify appropriately the most suitable commercial real estate prospects. In other words, you need to take the time to consider which types of commercial real estate options will make the most sense for your overall financial portfolio.

2. Learn the basics of commercial real estate investing. You need to understand and appreciate that there are some significant differences between purchasing and owing residential real estate as opposed to investing in commercial real estate.

3. Learn how to quickly assess and evaluate different potential commercial real estate transactions. The Tampa real estate market can be competitive for commercial property. Therefore, you need to be able to swiftly analyze a particular investment to determine if it is appropriate to your situation. A professional Tampa real estate agent can be helpful in aiding you in these calculations.

4. Come to a logical understanding of all factors relating to a particular commercial real estate opportunity and the financing you can access for the purchase. The bottom line is you need to understand what your financial obligations will be when it comes to purchasing a particular piece of property. You need to make certain that it is an investment that you not only can afford but that will financially benefit you well into the future.

5. Come to an understanding of the potential risks and benefits associated with becoming involved in any Tampa real estate transaction. In other words, you will want to undertake a cost and benefit analysis. Generally speaking, the typical commercial real estate investor simply cannot afford to invest in such property that does not allow for a regular and strong stream of revenue. Indeed, it will be the revenue generated from the property that will service the mortgage loan that needs to be obtained to make the purchase and investment in the first instance.